Whitney Oaks Golf Club
Whitney Oaks Golf Club wanted to drive more golfers to its own website and gain additional exposure through TeeOff.com by PGA TOUR, thereby reducing its dependency on a 3rd party distributor. Whitney Oaks added EZPRICE PRO, EZLinks' revenue management tool, to ensure its rounds on TeeOff.com were priced competitively in the marketplace.
In a two-month period, Whitney Oaks drove nearly 50% more rounds and 36% more revenue from its website compare to the prior year. Rounds sold via TeeOff.com by PGA TOUR increased 3x, and they reduced their reliance on the other 3rd party distributor by over 30%.