Shoreline Golf Links
Mountain View, CA
To increase revenue, Shoreline Golf Links wanted the ability to target customers who hadn't been to its course in several months. The course worked with EZLinks to implement a tee sheet email strategy that would send a "20% off their next round" code to golfers who hadn't played in 60 days.
In the first month, nearly 90 of these "inactive" golfers used the code, generating over $3,000 in revenue for the course.