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Lanier Islands Legacy Golf

Lanier Islands Legacy Golf

Buford, GA

Tee Sheet and Revenue Management
 

Lanier Islands Legacy Golf Course needed to drive more traffic to its website and encourage golfers to book farther in advance. By adding the EZTEE PRO tee sheet and applying the EZPRICE PRO revenue management tool, the golf club could more easily manage prices by channel (to stimulate bookings on its site) and by days in advance. 

Results included a 49% YoY increase in website rounds soldan 11% increase in its average daily fee and a YoY net profit margin increase of $173,000

 

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