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Palmbrook Country Club

Palmbrook Country Club

Sun City, AZ

Revenue Management
 

Palmbook Country Club needed to invigorate its booking options. The club wanted to offer different golf packages through its online booking engine in order to attract more golfers and to increase its average daily rate. EZLinks created the "Essentials", "Links & Lunch" and "Experienced" packages, and Palmbrook used dynamic pricing to drive its "Best Available Rate".

In the 60 days after the new packages were implemented, rounds increased by 17%, average daily rate increased by 8% and overall greens fee revenues were up 27%.

 

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