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Big Island Country Club

Big Island Country Club

Kailua-Kona, HI

Loyalty Program
 

Big Island Country Club was looking for a way to build loyalty and drive frequency of play among local residents. EZLinks implemented a loyalty program where golfers earned points for every dollar spent. At designated levels, golfers earned monetary credit at the club and eventaully, a free round of golf.

Year-over-year greens fee revenues increased by an average of 10%. Big Island Country Club has also been able to raise its average daily rate thanks to the incentives offered by the loyalty program.

 

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