2018 Golf Trends
Here’s what we are most excited about.
- Total reach* hit 98 million in 2017. A 3% increase from 2016. This means that about 1/3 of the U.S. population (age 6 or older) is reached by golf.
- Close to 15 million non-golfers are very interested in playing golf.
And the next generation of golfers is coming...
- 35% of beginner golfers are women.
- 10,000 elementary schools have The First Tee National School Program.
- 10,000+ high schools offer boys and girls competitive golf.
- 42,000 boys and girls participate in the PGA Jr. League Golf.
- 70,000 girls were introduced to the sport through the LPGA USGA Girls Golf.
What can you do as an operator to adapt to the changing golf landscape?
- Incorporate non-traditional types of golf to attract a younger generation to your course (Frisbee Golf tournaments or footgolf).
- Layer in more fun with companies like SWING KING that offer an on-course hole-in-one competition.
- Develop a social media strategy to talk to golfers off the course, and create campaigns that encourage golfers to post while playing a round on the course.
- Form women and youth leagues to appeal to a broader audience.
- Get involved with local high schools to help grow the game in your area.
NGF Members can download the full report at NGF.org.
*Reach includes traditional and non-traditional (driving ranges, TopGolf, indoor simulators) forms of golf participation, and those who don’t play but read about or watch golf.