3 Big Takeaways for 2018
March 1, 2018
Lots of interesting things coming to the golf world in 2018, but these three trends will stand out from the rest:
- Number of Rounds Booked Online Will Increase. As technology surrounds our everyday lives, we at EZLinks expect the number of online rounds booked to increase. Therefore, operators need to focus on the ease of booking online – either through their own website or through third parties.
- More Demand-Driven Pricing in Place. Dynamic pricing, greens fees increase when demand is high and decrease when demand is low, will take off as operators see how the “set it and forget it” nature lets them get the most from every round played.
- Golfer Engagement Will Be More Crucial Than Ever. The traditional golfer experience will begin to change as operators use tools like remote check-in, targeted push notifications and multi-media channels to create a more immersive atmosphere for golfers of all abilities.