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Ezlinks Blog

Tips to Help You Prepare for the Season Change

November 21, 2017
 
The leaves are falling, the air is turning colder and the smell of pumpkin spice lattes fills the autumn air. Winter is coming and at EZLinks, we want you to be ready for the season change. Here are some tips to make sure your season transition goes smoothly.

Northern Courses:

  • Update your website to reflect fall hours and when you close for the season.
  • Send an email of your last open day, and encourage golfers to play another round or two before you close. 
  • Check 3rd party websites and update tee times and pricing. Use EZTEE PRO’s channel management tool to update pricing all in one place. 
  • EZ24 or EZ24 PRO Clients: Give us a call and let us know your last day of the season. 
  • Need to upgrade your software / hardware? Need a little extra training? The off season is the perfect time to make changes / updates. Contact your CSM or the EZLinks Support team and we'll help you out.

EZLinks Tips:

  • Send holiday wishes and teaser season opening emails to stay in golfers' minds during the off season. 
  • Read articles, attend conferences, listen to webinars. The off season is a perfect time to catch up on new golf trends, practices and ways to reach golfers!

 

Southern Courses:

  • Update hours and greens fees on your website. 
  • Ensure that your sunrise / sunset blocks reflect the shorter days.
  • Check 3rd party websites and update tee times and pricing. Use EZTEE PRO’s channel management tool to update pricing all in one place. 
  • Is your pricing strategy in place? Use EZTEE PRO’s revenue management tool to create a “set it and forget it” dynamic pricing strategy.
  • EZ24 or EZ24 PRO Clients: Give us a call so we have your course information.

EZLinks Tips:

  • Don’t forget to create a promotion around Black Friday or Cyber Monday!
  • Create specials on holidays like Thanksgiving and New Year’s Day to encourage golfers to come in for a quick round before hanging with the family.
  • For our resort clients, email your out-of-towners and snow birds and remind them that there is nothing better than spending a week, or just the weekend, playing the best game in the world.

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