We wanted to drive up advanced bookings, but didn’t want to risk increasing cancellations at the same time. We worked with EZLinks to plan and program a prepaid offer with a 10% discount and moved up our cancellation period to 7 days. We booked so many rounds through this offer that we hit our utilization threshold to impact dynamic pricing, increasing our Best Available Rate even earlier. It was a win-win. Thanks, EZLinks!
Daniel Kane, PGA
The Ridge at Castle Pines North (CO)